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Fail Better NYC is a developmental BIPOC and CUNY centric community of multi-disciplinary artists who safely experiment together with their unfinished, messes-in-progress. As Creative Director, I worked with the Managing Director to create new branding that had a playful and inviting feel.

Prior to our rebrand, I created the Fail Better Fox. This illustrated mascot was meant to represent the various emotions and struggles that come with the creative process in an encouraging way.

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